GEO: earn citations in AI answers, not just rankings
When buyers ask ChatGPT, Perplexity, or Google’s AI Overviews what to buy, engines cite the sources they trust. The GEO expert measures whether that is you — with real AI-visibility data from GEOly — and ships the changes that make it you.
A growing share of buying research now happens inside AI answers, and the winners are decided by different rules than classic search. Engines cite pages they can parse and claims they can trust: clear product facts, structured data, comparison content, consistent brand information across the sources they read. Generative engine optimization — GEO — is the discipline of earning those citations. WorkDaddy’s GEO expert grounds the work in measured engine behavior rather than guesswork: GEOly AI data shows which prompts mention your category, who gets cited today, and which sources the engines actually read. Then the work ships — as reviewed changes to your site and content, not as a slide deck.
Measure first: your brand through the engines’ eyes
GEO starts with a scoreboard most teams have never seen — how generative engines actually treat your brand and your competitors across the prompts that matter commercially.
Which prompts in your category trigger AI answers, and who gets cited in them
Your citation share versus competitors, engine by engine
Which of your pages engines read — and which they cannot parse
The third-party sources (reviews, communities, listicles) engines lean on in your category
Ship answer-ready substance
Engines quote what they can extract with confidence. The GEO expert works with the Builder and content experts to ship the substance engines need: product and organization schema that makes facts machine-readable, comparison and FAQ content mapped to real buyer prompts, and consistent entity information about your brand across your site. Where the engines lean on third-party sources, the expert flags the gaps — the review sites, communities, and directories where your absence costs citations.
Track lift, not vibes
Because the loop starts with measured citation data, it can end with measured lift: after each batch of shipped changes, the GEO expert re-checks the same prompts and reports which citations moved. GEO stops being a leap of faith and becomes the same plan-ship-measure loop as the rest of your growth work — with every change reviewed by you before it goes live.
How it works
Baseline your AI visibility
The GEO expert pulls GEOly data for your category: prompts, citation share, competitor positions, and which of your pages engines actually read.
Review the citation plan
A prioritized plan lands in your queue: schema to add, answer-ready content to draft, entity inconsistencies to fix, third-party gaps to fill.
Approve and ship
Changes ship through the Builder agent as staged edits; content ships draft-first. Nothing publishes without your approval.
Re-measure and iterate
The same prompts are re-checked on a schedule. Citation movements are reported plainly, and the next batch is prioritized by what moved.
What you get
A baseline report of your AI citation share across ChatGPT, Perplexity, and AI Overviews
Product, FAQ, and organization schema implemented and validated
Answer-ready comparison and FAQ content drafted against real buyer prompts
A map of third-party sources engines trust in your category, with gap actions
Citation-lift tracking that ties shipped changes to measured movement
One loop with SEO, so both scoreboards move together
Handled by these agents
Frequently asked questions
Is GEO just SEO with a new name?
No. The tactics overlap — structured data, authoritative content — but the scoreboard differs: SEO earns positions in a list of links, GEO earns citations inside synthesized answers. A page can rank well and still never be cited. WorkDaddy tracks both separately and works them as one plan.
Where does the AI-visibility data come from?
From GEOly AI: real observations of which brands generative engines mention and cite for commercially relevant prompts, refreshed continuously. That grounds recommendations in measured engine behavior.
Can you guarantee ChatGPT will cite my brand?
No one honestly can — engines decide their own citations. What the GEO expert guarantees is the inputs engines demonstrably respond to, shipped and then measured, so you see whether citation share actually moves.
Which engines are covered?
The major generative engines buyers actually use — ChatGPT, Perplexity, Google AI Overviews and AI Mode, and Gemini — with per-engine citation reporting.
Put the team to work on your store
Connect your storefront, analytics, and email stack, set a goal, and let the agents run the work end to end. Start on the free plan with your own model key.