Being findable when the answer is generated
More product research now ends inside an AI answer than on a results page. You can hold a first-position ranking and still be absent from the answer the shopper reads.
Generative engine optimisation is not a rebrand of SEO — it measures something different. A rank tracker tells you where your page sits; it cannot tell you whether ChatGPT names your brand when someone asks which product to buy, or whether it recommends a competitor because a review site was easier to retrieve from. The Visibility agent, running on GEOly AI, measures presence and framing inside those answers and then does the page work that changes them.
What gets measured
The unit of measurement is the answer, not the position. That means tracking whether you appear, how you are described, and who was cited instead of you — per engine, per prompt, and per language.
Mention and citation rate across ChatGPT, Perplexity, Gemini, and AI Overviews
The wording used to describe your brand, including caveats and comparisons
Which competitors and third-party sources are cited in your place
Divergence between classic rankings and AI presence for the same query
Why models cite some sources and not others
Retrieval favours content that is unambiguous, well structured, and independently corroborated. Pages that bury the answer in marketing prose, or that make claims nothing else on the web supports, get passed over — even when they rank. Fixing that is mostly editorial and structural work, not trickery.
The work that moves it
Rewriting key pages so claims are extractable and specific. Structured data that validates. Comparison and question pages that answer the exact prompts buyers use. Internal linking so the strongest pages are reachable. Then re-running the same prompt set to see whether it worked.
How it works
Build the prompt set
Define the questions buyers ask before choosing in your category, per market and language.
Baseline across engines
Record current presence, framing, and the sources being cited instead of you.
Fix, then re-measure
Visibility rewrites and restructures the relevant pages; the same prompt set is re-run so the effect is attributable.
What you get
AI search treated as a measured channel rather than a guess
A named list of the sources winning citations in your category
Pages restructured so key claims are extractable and specific
Per-language measurement, since engines answer differently by locale
Handled by these agents
Works with
Frequently asked questions
Is GEO just SEO with a new name?
The underlying work overlaps — structure, clarity, credibility — but the measurement is different, and so are some of the tactics. A page can rank well and never be cited, which is exactly the gap this addresses.
Can anyone guarantee a citation?
No. Engines change retrieval behaviour frequently and none of them expose a ranking contract. What can be guaranteed is measurement and consistent execution of the work known to influence retrieval.
Should I block AI crawlers to protect my content?
If you sell products, blocking them removes you from the answers where buying decisions now happen. For most merchants that is a loss, not a defence.
Does this matter outside English?
Very much. Answer engines respond differently by language and region, and competitive intensity varies widely. Measurement has to be per locale or it is misleading.
Keep reading
Rank in AI search
A programme for getting retrieved, cited, and recommended by AI answer engines.
GEOly AI
The AI-search visibility engine behind the Visibility agent — tracks citations, not just rankings.
E-commerce SEO at scale
Metadata, structured data, and content across a whole catalogue — not just the top twenty pages.
Product description writing
Descriptions written per product from real attributes and reviews — not manufacturer boilerplate.
Put the team to work on your store
Connect your storefront, analytics, and email stack, set a goal, and let the agents run the work end to end. Start on the free plan with your own model key.