One workspace. A whole expert team.
From building your site to acquisition, content, lifecycle, data, and ops — the expert team covers the whole growth journey, led by five lead agents and armed with a reusable skill library. Draft-first: you approve everything.
A whole roster of experts. Armed with skills.
WorkDaddy isn’t one agent with five modes. It’s an expert team organized by business function — each expert armed with reusable skills, all working in one shared workspace with draft-first approval.
Build & Engineering
Start here: real code, real repos, reviewable diffs.
Acquisition & Growth
Own every channel that brings demand.
Content & Creative
Produce on-brand content at production speed.
Lifecycle & CRM
Turn one-time buyers into repeat revenue.
Data & Analytics
Answer revenue questions with live numbers.
Ops & Automation
Then let the daily machine run on schedule.
The Skill Library: playbooks any expert can run
A skill is a reusable, executable playbook — your team’s know-how written down once and run by agents forever. WorkDaddy ships proven skills through the built-in expert market, and you can author your own.
The roster keeps growing — new experts and skills ship through the expert market, no app update required.
Five lead agents run the floor
Every expert reports into one of five lead agents — Builder, Analyst, Visibility, Retention, and Ops — who own planning, coordination, and the approval queue.
Builder
Storefront & Page AgentShips storefront and product page improvements while you sleep — on any channel.
Builder watches how shoppers move through your store — a Shopify storefront, a headless custom build, a marketplace listing, or a B2B wholesale portal — then drafts and ships layout, copy, and product page changes without waiting on a dev sprint.
- Audits page speed, structure, and checkout conversion paths weekly, across every channel
- Ships edits directly to Shopify themes, custom CMS/headless APIs, or via git PR (staged for your approval)
- A/B tests layout and copy changes, keeps only the winners
- Flags broken links, thin product content, and missing add-to-cart or buy-now calls-to-action
Analyst
Growth Analyst AgentReads your GA4 data so you do not have to build another dashboard.
Analyst pulls GA4 events and conversion paths every day, finds where shoppers drop off, and turns raw traffic data into a short list of what to fix next — funnel leaks, underperforming channels, landing pages that are burning ad spend.
- Daily funnel and drop-off analysis across every channel
- Surfaces which campaigns, pages, and products actually drive revenue
- Sends a plain-English weekly digest instead of a raw report
- Hands qualified findings straight to Builder and Retention to act on
Visibility
GEO & SEO AgentKeeps you findable in Google, ChatGPT, and AI Overviews alike.
Visibility runs on GEOly AI to track how your brand and products show up across traditional search and AI answer engines, then rewrites metadata, structured data, and on-page content so both crawlers and AI models can find and cite you.
- Tracks brand and product visibility across Google, ChatGPT, Perplexity, and AI Overviews
- Fixes metadata, schema markup, and thin content that hurt discoverability
- Builds content briefs targeted at the questions AI engines are answering
- Reports share of voice against your named competitors
Retention
Lifecycle AgentRuns the email and SMS flows most teams never get to.
Retention manages your Klaviyo flows and segments — welcome series, abandoned cart, post-purchase, win-back — and continuously rewrites subject lines, send times, and offers based on what is actually converting for your list.
- Builds and maintains welcome, abandoned cart, and win-back flows
- Segments your list by behavior, not just purchase history
- Tests subject lines and send times, keeps the winners
- Coordinates with Analyst so campaigns target the right drop-off points
Ops
Infrastructure AgentKeeps the store fast, secure, and the whole team in sync.
Ops runs on Cloudflare for edge performance, caching, and bot protection, and on Supabase as the shared memory layer that lets every agent read the same data, log every change, and hand off work to each other.
- Monitors uptime, Core Web Vitals, and edge cache performance
- Blocks bad bots and credential-stuffing traffic at the edge
- Stores every agent action in an auditable Supabase log
- Powers the shared dashboard all five agents report into
GPT, Kimi, or Claude Code — your call.
Every agent above can run on the model engine you trust most, or let WorkDaddy route each task automatically.
GPT
OpenAIBroad general reasoning and fast iteration on copy and layout.
Kimi
Moonshot AILong-context research and analysis across large catalogs and reports.
Claude Code
AnthropicPrecise, reviewable code and storefront edits for custom-built sites.
Same team, every storefront.
Shopify Stores
DTC and independent stores on Shopify — theme sections, product pages, collections, checkout flow.
Headless & Custom Storefronts
Self-hosted or custom-coded e-commerce storefronts — WorkDaddy edits via your CMS, headless API, or a git-based deploy.
Multi-Channel Marketplaces
Amazon, TikTok Shop, Etsy, and other marketplace listings — product content, pricing, and visibility kept in sync from one place.
B2B Wholesale Storefronts
Self-serve bulk-ordering portals — tiered pricing, buyer accounts, and catalog pages built for repeat B2B purchasing, not just leads.
See what your AI team would flag first.
Connect your stack and get a free first-pass audit from all five agents.