AI EDM: the email program you meant to run, actually running
Everyone knows the flows they should have — welcome, abandonment, winback, post-purchase. The EDM expert builds them, writes them, segments them, and keeps the campaign calendar full — with every send waiting for your approval.
Email is the highest-ROI channel most businesses under-run. Not for lack of tools — the ESP is paid for — but because a real program needs a calendar, copy, segments, tests, and maintenance every single week. That is a role, not a task. WorkDaddy’s EDM expert plays it: planning campaigns around your merchandising calendar, drafting copy in your voice, building segments from actual behavior, wiring automated flows, and reading the results honestly. You approve every send; the drudgery is gone but the sign-off is yours.
The flows that print money, finally built
Automated flows do the compounding work in any email program. The EDM expert builds and tunes the canonical set:
Welcome series that sell the brand before the discount
Abandonment flows — cart, browse, and checkout — with honest urgency
Post-purchase sequences that drive reviews, cross-sells, and second orders
Winback flows targeted by lapse-risk, not a blanket 90-day timer
Campaigns with a calendar, copy, and a reason
Beyond flows, the expert keeps a living campaign calendar tied to launches, seasons, and inventory reality — then drafts each campaign: subject lines, body copy, product picks, and the segment it should go to. Drafts land in your queue looking like finished emails, not briefs. Edit or approve; your edits teach the expert your voice. Segmentation comes from behavior — purchase recency, category affinity, engagement — so fewer people get emails they ignore, and deliverability stays healthy.
Measured against revenue, not opens
The EDM expert reports the way an honest channel owner would: revenue per send, flow revenue versus campaign revenue, list growth against churn, and deliverability signals watched before they become problems. A/B tests run continuously on subjects and content blocks, and losing variants are retired without ceremony. The weekly summary tells you what made money, what did not, and what the expert wants to try next.
How it works
Connect your ESP and store
Klaviyo, Mailchimp, or another provider from the integrations directory — the expert maps your lists, flows, and revenue data.
Approve the program plan
A flow audit and a campaign calendar arrive first: what exists, what is missing, what to build in which order.
Review drafts, not briefs
Flows and campaigns arrive as finished drafts — copy, segment, and timing included. Approve, edit, or reject each one.
Read the weekly truth
Revenue per send, test results, and list health in one honest weekly summary, with next actions attached.
What you get
The full canonical flow set built, tested, and tuned
A campaign calendar that stays full without you writing a single draft first
Behavior-based segments replacing batch-and-blast
Continuous subject and content A/B testing with losers retired automatically
Deliverability watched proactively — list hygiene, engagement pruning, warm-up discipline
Weekly revenue-per-send reporting that treats email as the channel it is
Handled by these agents
Frequently asked questions
Which email platforms does this work with?
Klaviyo and Mailchimp are first-class, and the 1,472-platform connector catalog covers most other ESPs. The expert works through your existing provider — no migration required.
Will emails send without my approval?
No. Every campaign and every new flow ships draft-first. Once a flow is approved, it runs as designed; edits to a running flow come back through your queue.
Can it match my brand voice?
Yes — it calibrates from your existing emails and from your edits, and you can codify voice rules as a skill the expert must follow on every draft.
Does this work for B2B or SaaS email?
Yes. The mechanics — sequences, segmentation, testing, deliverability — are identical; the expert optimizes toward inquiries or signups instead of orders.
Put the team to work on your store
Connect your storefront, analytics, and email stack, set a goal, and let the agents run the work end to end. Start on the free plan with your own model key.