The AI team for B2B and wholesale
B2B commerce converts on enquiries, not carts. The site’s job is producing qualified RFQs; the operation’s job is responding before the competitor does. The agents run both.
Wholesale and B2B sites are structurally different: longer consideration, professional buyers comparing several suppliers, and a conversion event that is a quote request rather than a checkout. The agents are configured for exactly that shape — Builder structures catalogue pages around how trade buyers evaluate, Retention treats RFQ response and follow-up as the revenue-critical flow it is, and Visibility targets the specification-heavy searches buyers actually run.
Pages built for professional evaluation
A trade buyer arrives with a checklist: specs, MOQs, lead times, customisation, compliance. Pages that answer the checklist produce enquiries that can be quoted from directly.
Specification tables complete and consistent across the catalogue
MOQs, lead times, and customisation options stated, not hidden behind "contact us"
Certifications and compliance surfaced where relevant buyers look for them
RFQ forms that capture quantity, destination, and timeline without deterring
The RFQ pipeline as the core flow
First substantive response frames the supplier comparison, so speed and structure win deals. The agent acknowledges every enquiry instantly with substance, logs it as structured pipeline data, runs the follow-up cadence, and flags the pricing decision to you with context assembled — nothing lives or dies in an inbox.
Visibility for specification searches
B2B buyers search in specifics — material grades, standards, capacity ranges — and increasingly ask AI engines to shortlist suppliers. Deep, accurate specification content is precisely what those retrieval systems favour, which makes it double-duty: it converts the buyer who arrives and gets you cited in the shortlist that brings them.
How it works
Structure the catalogue for buyers
Spec completeness, commercial terms, and enquiry paths built into every product family.
Run the RFQ flow
Instant structured acknowledgement, pipeline logging, follow-up cadence, human pricing decisions.
Win the shortlists
Specification-level content that both search engines and AI shortlist answers retrieve.
What you get
Enquiries arriving qualified, with quantity and timeline attached
First response in minutes while competitors sit in queues
A structured pipeline with follow-up that does not depend on memory
Presence in the specification searches and AI shortlists buyers start from
Handled by these agents
Works with
Frequently asked questions
Does it quote prices automatically?
No. Pricing is flagged to a human with the enquiry context assembled. The agent owns speed, structure, and cadence — the commercial decision stays yours.
Can it run alongside a B2C storefront?
Yes — hybrid setups are common, and the agents keep the two surfaces separated where they should be (pricing, messaging) and shared where they should be (product facts).
Does it handle multilingual export enquiries?
Enquiries are handled in the buyer’s language with the structured record kept in yours — standard practice for export-oriented wholesale.
What platforms does this work on?
Any of the platforms on this page — Shopify B2B, BigCommerce, Adobe Commerce, headless, or a custom portal. The RFQ flow and catalogue discipline are platform-independent.
Keep reading
B2B quote requests
Turn a wholesale site into a pipeline: qualified RFQs in, fast structured follow-up out.
Build a B2B quote funnel
From spec-complete pages to fast structured follow-up — the wholesale conversion machine.
Customer segmentation
Segments built from purchase behaviour, not from generic engagement windows.
Shopify
The deepest connection: catalogue, theme, and orders, with draft-first publishing.
Put the team to work on your store
Connect your storefront, analytics, and email stack, set a goal, and let the agents run the work end to end. Start on the free plan with your own model key.