Product page optimisation, at catalogue scale
The product page is where the decision happens. Most stores have a handful that were carefully built and hundreds that were generated from a template and never looked at again.
Product page work is high-leverage and rarely done, because doing it properly means treating each page as its own conversion problem — and no small team has time for that across a thousand SKUs. Builder and Visibility split the job: one restructures and rewrites the page, the other makes sure the result is discoverable and quotable. Analyst decides which pages get worked on first.
Start with the pages that matter
Optimising alphabetically is a waste. Analyst ranks the catalogue by revenue at stake — pages with traffic and weak conversion, pages carrying paid spend, pages that used to convert and stopped — so the first week of work lands where it changes the number.
Traffic-rich, conversion-poor pages identified from GA4 behaviour
Pages absorbing paid spend without converting
Products with strong search demand and weak page quality
Mobile-specific drop-off, which is often invisible in blended numbers
What actually gets changed
Above-the-fold hierarchy, so the buying decision is answerable without scrolling. Copy that answers real objections instead of repeating the manufacturer blurb. Image order and count. Variant selection clarity. Shipping and returns information placed where hesitation actually occurs — and structured data that is valid rather than decorative.
Consistency is the point
A catalogue where every page follows a coherent structure outperforms one where a few pages are excellent and the rest are inconsistent — for shoppers and for crawlers. The agents work to a pattern, apply it across the catalogue, and keep new products conforming to it automatically.
How it works
Rank the catalogue
Analyst orders pages by revenue at stake so the work starts where it pays back fastest.
Rebuild to a pattern
Builder applies a consistent page structure and rewrites copy against real objections, page by page.
Make it discoverable
Visibility adds valid structured data, unique metadata, and internal links from the relevant collection and content pages.
What you get
Work prioritised by revenue at stake instead of catalogue order
A consistent, tested page structure across the whole catalogue
Copy that answers objections rather than restating specifications
Valid structured data on every product page, not just the top sellers
Handled by these agents
Works with
Frequently asked questions
How many product pages can it handle?
Catalogue scale is the reason to use an agent at all. The constraint is your review capacity, not the agent’s throughput — which is why approval rules let you review a sample and auto-apply the pattern to the rest.
Will every page end up sounding the same?
Structure is shared; copy is not. Templated descriptions are worse than none — for shoppers and for search engines — so the agent writes per product against its actual attributes and reviews.
Can it use my customer reviews?
Yes, and it should. Reviews are the best source of the objections a page needs to answer, and surfacing the right ones in the right place is often a bigger lift than rewriting the description.
How do I know a change helped?
Each change is tied to the metric it was meant to move and measured against the pre-change baseline. Where traffic supports it, changes can be tested rather than assumed.
Keep reading
Optimise product titles
Titles that match how buyers search — across store, Google, and marketplace surfaces.
Product description writing
Descriptions written per product from real attributes and reviews — not manufacturer boilerplate.
Conversion rate optimisation
Find where the funnel leaks, fix the cause, and measure whether it actually moved.
E-commerce SEO at scale
Metadata, structured data, and content across a whole catalogue — not just the top twenty pages.
Put the team to work on your store
Connect your storefront, analytics, and email stack, set a goal, and let the agents run the work end to end. Start on the free plan with your own model key.