The landing page is half the ad spend
Campaigns get weekly optimisation while their landing pages stay frozen. Every mismatch between the ad’s promise and the page it lands on is paid for, per click.
The fastest way to improve paid efficiency is usually not in the ads manager — it is the page after the click. Message match, load speed, and a single clear action decide whether a click becomes revenue, and generic category pages fail all three. Builder produces dedicated landing pages from campaign briefs, Ops keeps them fast, and Analyst closes the loop from click through to order so iteration happens while the campaign is still spending.
Message match is the whole point
A shopper who clicked a specific promise and landed on a generic page reprocesses from scratch — most do not bother. A dedicated page continues the ad instead of restarting the pitch.
Headline continuity with the ad the visitor actually clicked
The offer stated where the eye lands first, not after scrolling
One action per page — a landing page with a full nav is a category page
Variants per audience segment when the campaign targets more than one
Fast, because paid clicks are perishable
Speed problems that cost percentage points on organic traffic cost real money on paid — the click is already bought when the page stalls. Campaign pages get edge caching and asset optimisation before launch, not after the retro.
Measured through to orders, then iterated
Analyst tracks landing performance from click to purchase in GA4, per variant, and the results loop straight back into page changes while the budget is still live. Post-campaign reports are autopsies; mid-campaign iteration is medicine.
How it works
Build from the campaign brief
Builder produces message-matched pages per campaign and audience segment, on your domain and templates.
Verify speed and tracking first
Ops confirms load performance; Analyst confirms attribution wiring — before spend starts.
Iterate while it spends
Variant performance feeds page revisions during the campaign, not in the retrospective.
What you get
Landing pages that continue the ad instead of restarting the pitch
Campaign pages verified fast before the first click is bought
Click-to-order measurement per variant, not just click-through
Page iteration inside the campaign window, while it can still pay back
Handled by these agents
Frequently asked questions
Why not send paid traffic to product pages?
For a single-product ad with matching intent, a strong product page can work. For offers, bundles, and audience-specific angles, a dedicated page that continues the ad’s message consistently outperforms — the point is match, not page type dogma.
How many landing pages does a campaign need?
One per distinct promise or audience, as a rule. Beyond that, variants should earn their existence through traffic volume that can actually distinguish them.
Do landing pages need to be indexable?
Usually not — campaign pages are typically excluded from indexing to keep them from competing with your organic pages. The agent handles that hygiene by default.
Can it iterate without breaking attribution?
Yes — changes are versioned so performance data maps to the page state that produced it, which is what makes mid-campaign iteration interpretable.
Keep reading
Conversion rate optimisation
Find where the funnel leaks, fix the cause, and measure whether it actually moved.
A/B testing
Test the genuinely uncertain decisions, sized honestly, instead of testing everything badly.
Measure marketing attribution
An honest attribution setup for stores: clean data, triangulated methods, stated uncertainty.
Analytics reporting
A weekly report that says what changed, why, and what was done about it — without a dashboard.
Put the team to work on your store
Connect your storefront, analytics, and email stack, set a goal, and let the agents run the work end to end. Start on the free plan with your own model key.